Evaluation Proposal Prospectus Essay Example | Topics and Well Written Essays - 2500 words

Evaluation Proposal Prospectus - Essay Example The present study will be conducted on the basis of participant observation, where the researcher has planned to interview eight elderly patients and healthcare staff members each to explore the nature of diseases as well as the method of care provided to the aged. The researcher looks for completing his research within 3 to 4 weeks. The participant observation will also be supported with the questions established in the interview schedule, so that psychological problems could also be revealed. The research will be supported with the studied carried out in past on the same or relevant topics and the researcher will add the relevant literature in the study. After the completion of the paper, the findings will be analyzed by applying statistical tests. The senior citizens are an important part of every social set up, which have rendered noteworthy services for the political, social, cultural and economic growth of their country. Since they are not capable of playing their role in the same effective manner as they had performed it at their young age, they are being neglected and ignored by an overwhelming majority of society. â€Å"Abuse and neglect of elderly persons†, Mildenberger & Wessman submit, â€Å"particularly by adult family members, is a serious social and health phenomenon that cannot be ignored. Physical therapists who deal with elderly persons must prepare themselves to recognize signs of abuse and neglect and to become familiar with existing intervention agencies and outlets for prevention. (1986: 2) Political authorities have established healthcare centers and institutions for the adequate look after of the aged people. In addition, private sector is also working efficiently in this field on non profit basis to provide them with care and supervision under a comfortable environment. Hence, the health improvement of the aged community is vital both for public and private health sectors.

Efficient time management in the home and workplace Essay

Efficient time management in the home and workplace - Essay Example However, beyond the mathematics, the rhetoric and its complexities, what we do know is that, though time is evasive, everything moves and changes all the time, even if we do not notice it. More importantly, the passage of time is supposed to change us in significant ways as physical growth and aging is an inevitable consequence of time. As seasons change and move through a cycle, we learn from living and experiencing events through our lifetime. Apparently, emotional and psychological growth requires different timeframes for maturity depending on an individual. Concerning it, time seems to have a different unit. Sometimes, as we make mistakes, we incur costly damages not only in our relationships and concerns but also in our own and other people’s time. Ideally, though not normally, as we live and learn, the time we spend on mistakes and regrets decrease. This is a natural and ideal consequence of the passage of time. 1.1.2. Measurement of time The passage of time is commonly measured by seconds, hours, days, weeks, months and years. These are the familiar time spans that we are aware of. It would be interesting to note that there are other units of time, several times smaller than a second that also exist. The shortest, accurately measured length of time is a picosecond (1/ 1x1012 of a second) while a few nanoseconds (1/ 1x109 of a second) may measure the thinking capabilities of a normal personal computer.

Leadership and Management Module Case Study Example | Topics and Well Written Essays - 4000 words

Leadership and Management Module - Case Study Example Ryanair's first cabin crew recruits had to be less than 5ft. 2ins. tall in order that they were able to operate in the tiny cabin of the aircraft! As proclaimed on its website, Ryanair was Europe's original low fares airline and is still Europe's largest low fares carrier. In the current year, Ryanair will carry over 35million passengers on 288 low fare routes across 21 European countries. With 12 European bases and a fleet of over 100 brand new Boeing 737-800 aircraft and with firm orders for a further 125 new aircraft, delivered over the next seven years, Ryanair is ready for an awesome takeoff. These additional aircraft will allow Ryanair to double in size to over 70 million passengers per annum by 2012 recording stupendous growth. Ryanair currently employs a team of 2,700 people, comprising over 25 different nationalities. Ryanair continuous to clock record passenger growth [Appendix 1] Ryanair's CEO, Michael O'Leary, has a vision of a world where the fare could drop to nothing, as local communities would subsidize the airline to bring a steady traffic of business people and tourists to their region. Rather than blending its low fares with some emotional benefits, Ryanair packs its brand with functional benefits such as punctuality and efficiency. In Ryanair's words "At Ryanair, we guarantee you the lowest fares on the Internet. However, our success is due -- not just to our low fares -- but also a winning combination of our No.1 on-time record, our friendly and efficient people and our new Boeing 737-800 series aircraft". Mission Statement A successful example of a European no frills airline is Ryanair. It was established based on the assumption that the demands for short-haul air transport are price elastic. That means, if prices for flights are reduced, it is more appealing and therefore more people will fly. Ryanair strives to sell tickets at the lowest prices possible but at the same time promotes the fact that it is an on-time high frequency flyer. Ryanair does not offer any frills. It is not in the business to offer luxury flying experience or gourmet in-flight meals or a memorable flight. Its mission is to offer flights that cater to mass transportation and simply a 'point-to-point air service' to its customers. It promises just that and offers nothing more. Business model Traditionally airlines based their assumptions on the fact that airline traffic grows in line with the economy and are catered towards the more affluent and that cutting prices will only lead to a decrease in revenues. With the introduction of the 'no-nonsense' concept to the European market, after its deregulation in 1992, Ryanair has been proved right repeatedly in its revolutionary concept. While traditional airlines used the hub-and-spoke methodology to fly, Ryanair introduced the point-to-point method of flying reducing waste enormously. Ryanair has expanded phenomenally in its size and

Research Paper - Real Estate Example | Topics and Well Written Essays - 250 words

- Real Estate - Research Paper Example The type of information to be considered includes location, medium of transport, etc. Sources of risks include radon emissions, surface water, soil, and air. The perception of risk is affected by five critical cycles. The health risk cycle involves publication of the initial study which links specific environmental contaminants with a given health effect. The remediation cycle involves seeking information on how to remediate or reduce the risk. Thirdly, public relations cycle involves publishing the risk effects in popular press. The regulatory stage involves lawmakers and regulators responding to public concerns about the environmental risks. Lastly, the lending cycle ends with the lending community reacting to the environmental risk. Environmental assessment has also been enhanced since 1986. Lenders can gather information about environmental conditions that may affect mortgage loan security. Inclusion of property in federal superfund regulations impacts on the value of property. S ignificant market stigma may be caused by such regulations. Contamination such as contaminated aquifer may affect current use by limiting the best and highest use of the property. Contamination also affects the surrounding uses e.g. property close to a landfill may be affected by landfill risk. In the real world, environmental conservationists and governments use the information to locate potential environmental hazards such as landfills near properties of low value. The responsible regulators and government institutions also use the impacts to create an enabling environment where the best and highest current uses of land can be achieved by minimizing

Ethical and Socially Responsive Business Essay Example for Free

Ethical and Socially Responsive Business Essay Describe key areas of the selected company’s code of conduct that are of significant importance to the business, and explain why. The first question we should ask ourselves â€Å"what is ethics?† I think ethics are a collection of principles and practices that a business believes in, statements and more specific policies about conduct to give employees, partners, vendors, and outsiders an idea of what the corporation stands for and how it’s staff should conduct themselves . The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. In 1972 they open their first business store to Los Angeles, CA known as the Cheesecake Factory. Now The Cheesecake Factory has over 170 locations around the world. Having such a large corporation like Cheesecake Factory brings a lot of ethical and business problems when it comes to having such a large stores and staff. We should always remember that everyone has their own set of moral ethics that they live by at tend to take those same ethics to the work place. When writing a code of ethics it is important that these will cover every staff member from the top of the corporation to the lowest lever employee. Key areas that are of significant importance to The Cheesecake Factory start with the general standards of conduct in how all its employees will be treated by fellow employees and by management. The standards deals the basic values that we all have, with the expectation of building trust, loyalty, honesty, respect, and a high level of professionalism within the company. The cheesecake Factory has an established code of ethical conduct that is an essential factor in maintaining a proper balance in the human aspect of ethics and the link to the business success. Corporate leaders and managements need to be careful about their behaviors and how they make important decisions. Although all areas of the Cheesecake Factory’s code of ethical conduct is important for the success of the company, there are a few key areas of the company’s code of ethical conduct that are of significant importance for The Cheesecake Factory. 1-The first occurs in Article IV, in the â€Å"Conflicts of Interest,† section that pertains to transactions and investments. This specifically states that an officer or a director† should avoid participating in any transaction or investment that conflicts with, or gives the appearance of a conflict with, the interest of the company.†(Reference 1) This is key in maintaining ethics because a person who is in a leadership / management positions must be loyal to only their organization; otherwise, all decisions that are made and act are suspect as to the integrity of the choice, especially concerning money matters. 2- A second key area of The Cheesecake Factory’s code of ethical conduct that is of significant importance is in Article V, in the â€Å"Compliance with Company Policies and Procedures,† section that pertains to confidential information. It is very important and essential for the success of any company and business especially, the confidentiality of information, especially for third parties, be maintained. This leads to another key area that is also in Article V of the company’s code of ethical conduct. In the section that pertains to insider trading. In the section that deals with prohibiting insider trading it states that, â€Å"An officer or director shall observe the Company’s policy prohibiting trading on the basis of material, non-public information.†(Reference 1) 2.Explain the key steps that the company should take to ensure that employees follow the code of conduct. There are some key steps that a company can take in order to ensure the employees follow the code of conduct. 1-The Cheesecake Factory should have a â€Å"compliance department† that handles all disputes and investigations regarding violations of the code of conduct. This specific department at Cheesecake Factory should have designated employees that govern the entire company’s employees and handle any issues that arise. 2-The Cheesecake Factory can  take to ensure the employees follow the code of conduct is to have each employee sign and date, the code of conduct when they hired and give it to the employee a copy and keep another copy in the employee files. This makes it possible for the employee and the company to be on the same page from the beginning of the working relationship. This process can repeat every year for the existing employees to follow the code of conduct. 3-The Cheesecake Factory can take to ensure the employees follow the code of conduct is complete mandatory â€Å" Business ethics† training videos for new and existing employees every year. These videos make sure reminder of all employees’ business ethics and code of conduct. 3. Suggest three (3) ways in which the restaurant can engage in socially responsive activities in the community within which it operates The Cheesecake Factory can engage many socially responsive activities in the local community. 1-The Cheesecake Factory can donate foods to local food banks, soup kitchens and homeless shelters. Restaurants always have extra food that does not used for any reasons or left over foods. As a respectful company being able to donate fresh food to shelters and feeding someone who is unable to have a meal, would be wonderful social responsive project and activity. 2-The Cheesecake Factory could engage in socially responsive activities in the community would be to help raise money for a local non-profit organizations, charities, children hospitals or cancer associates. This could be done by donating money, ask costumers to participate or fund rising which will show that the company is giving back to the local community in which it is a part. 3- The Cheesecake Factory could engage in socially responsive activities in the community would be to offer free meals to shelters for specified holidays, such as Thanksgiving and Christmas. 4- Also Cheesecake Factory could run campaign for â€Å"Local Food Drive† to contribute as a company and ask their costumers donate dry and canned foods to reach local families who needs help .This is one of excellent way of giving back to the local community. References: 1. (March 16, 2004) The Cheesecake Factory Incorporated. Amended and Restated Code of Ethics for Executive Officers, Senior Financial Officers, and Directors. Retrieved from: http://investors.thecheesecakefactory.com/phoenix.zhtml?c=109258p=irol-govconduct. 2. (January 2001) C.B. And R.L. â€Å"The Legal Environment of Business: Text and Cases: Ethical Regulatory, Global, and Corporate Issues.† Cengage Learning, 8th edition. 3. (January 2012) Ferrell, O.C. And John Fraedrich. â€Å"Business Ethics: Ethical Decision Making Cases.† Cengage Learning, 9th edition.

Michael Kors vs Guccio Gucci

Michael Kors vs Guccio Gucci American vs. Foreign Designer Michael Korsvs. Guccio Gucci Showroom Headquarters: Showroom Headquarters: 11 W 42nd St. New York, NY 10018 Via Mecenate, 79, 20138 Milano, Italy Written by: Irene Vastardis Table of Contents: Their Importance 4 Michael Kors Importance . 4 Guccis Importance 4 Background of Designers .. 5 Michael Kors Early Life 5 Launching His Career 5 His Accomplishments .6 Guccio Guccis Early Life ..6 Launching His Career . 7 The Aftermath .. 8 Market Segments .8 Michael Kors Target Market .8 Guccis Target Market .8 Their Unique Designs. 10 Michael Kors Designs ..10 Guccis Designs .11 Promoting Their Products ..13 Michael Kors Licensing Products ..13 Michael Kors Advertising Methods 14 Guccis Advertising Methods ..14 Similarities and Differences 15 Michael Kors and Guccis Similarities .. 15 Michael Kors and Guccis Differences .. 16 Appendix 17 References .19 Their Importance: Michael Kors Importance: Michael Kors is one of the last American Designers that has not looked overseas for style inspiration. He often asks himself first, Where is she wearing that? before designing a garment (Michael Kors Strategic Marketing Plan, 2014). His main focus is on wearable pieces that is still considered luxury yet affordable. He maintains a huge public relation being on Project Runway for so many years and his ad campaigns are as slick as those of high-end brands such as Prada. I believe he is an important designer because of how unique he is. He makes women feel as though they can be beautiful, elegant, and sexy without spending thousands of dollars. He allows women to afford luxury items without the need of going all out. Most importantly, what he designs, can either be worn casually or professionally. I love that because it can be worn absolutely anywhere. A consumer who would buy Michael Kors products could never be too overdressed or underdressed going out somewhere, whether it be a date, a business meeting, or a night out with the girls. Michael Kors is also a huge philanthropist and truly cares about everyone. He believes in the right for every woman and man to feel high-class, important, beautiful, and sexy despite anyones personal income. Guccis Importance: Guccio Gucci is important because his brand lives on for almost a century and is more popular than ever. Gucci has always said the difference between style and fashion is quality (Global Branding Gucci, 2013). His compassion for the business allowed it to grow into a success. He started his company at the age of 40 after he was inspired with luggage bags working as an elevator attendant. He has created unique designs that have been featured in the New Yorks Museum of Modern Art. He is a legend in the eyes of so many amazing designers. His children were able to take over the business and keep it alive. His children had a huge responsibility to take over his fathers business they were able to make it grow into the empire it is today. I can understand how his children felt and how difficult it was because me and my siblings look after my fathers business. It could easily be destroyed in minutes if you dont have the proper guidance. Thats what makes Gucci so special. It was never lost, b ecause his children kept the business alive and more booming than ever. Guccis slogan is quality is remembered long after the price is forgotten (Global Branding Gucci, 2013). Guccio Guccis legacy will always be remembered and live on because he will never be forgotten as one of the greatest luxury Italian designers of all time. Background of Designers: Michael Kors Early life: Michael Kors started off early in the fashion world. Being only a toddler in Long Island, New York, he started to model appearing on Lucky Charms cereal and toilet paper ads. He was born August 9, 1959, being the same day as my grandmothers birthday, he was also a baby boomer (Michael Kors, 2016). He was lucky to be born in an era filled with more privileges after the end of World War II. He was in love with shopping and collected all of the monthly Vogue magazines to keep up with the latest trends. He went to the Fashion Institute of Technology, but dropped out after only two semesters. After he dropped out, he started designing clothes for small Manhattan boutiques at the age of 19 (Michael Kors, 2016). Something in which I can relate to because it is exactly what I am doing now as a job, only, Im still in school. Launching His Career: When his mother remarried businessman Bill Kors, she allowed Michael to design her wedding dress. In 1978, Kors worked for Lothars, a French boutique, where he discovered his first idea to design his own fashion collection (Studenetske, n.d.). Michael Kors Womans Collection was first launched in 1981 (Michael Kors, 2016). He convinced Anna Wintour, editor of New York magazine at the time, to take a look at his collection. He later picked up designers such as Barbara Walters and earned awards for his designs. Michael Kors business was not always successful though because his company ended up going bankrupt in 1990 (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He then launched KORS Michael Kors for a lower price line for a younger audience. In 1997, he maintained a job as the creative director of Celine, a French fashion house, and remained in that position for six years (Know Your Fashion Designers: 10 Facts About Michael Kors, 2011). He continued being the creativ e director and expanding his brand, coming out with menswear, accessories and perfumes. His Accomplishments: He then became a judge on Project Runway in 2004 and retired from it in 2012. He won multiple awards including CFDA Womens Fashion Designer of the Year (1999), the CFDA Mens Fashion Designer of the Year (2003), the ACE Accessory Designer of the Year (2006), and the CFDA Lifetime Achievement Award (2010) (Studenetske, n.d.). In August of 2011, after gay marriage became legal in New York, he married his partner, Lance LaPere, at 57 years old, who is now the vice president of Michael Kors Womens Design. Guccio Guccis Early Life: Guccio Gucci founded Gucci in 1921 in Florence, Italy, when he was 40 years old (Global Branding Gucci, 2013). He had four sons that had joined the firm. He was an Italian businessman and fashion designer as well as the founder of the fashion house of Gucci. His wifes name is Aida Calvelli and had six children. As a teenager, Guccio Gucci was a lift boy at the Savoy Hotel in London (Family Fued: The Guccis, 2015). He was inspired by the elegant upper class guests and inspires luggage companies such as HJ Cave Sons, he returned to Florence making travel bags and accessories. In the 1920s, he started out selling leather bags to horsemen. He progressed to making luxury luggage. In 1921, he founded the House of Gucci in Florence as a small family-owned leather saddlery shop (Family Fued: The Guccis, 2015). The business picked up because of the immense profit and new luxuries coming out in the roaring 20s. Launching His Career: In 1938, Gucci opened his first shop on the Via Condotti in Rome, specializing in leather goods (History and Background of Gucci, n.d.). He luckily built a reputation for quality, hireling skilled craftsmen to work in his shop. This was the basis and the foundation of how the house of Gucci was founded. In the 1930s, Gucci became inspired by horseracing. This was a favorite pastime during the 30s (History and Background of Gucci, n.d.). Therefore, he started designing the hardware for his leather goods to resemble horse bits and stirrups. In 1932, he created the GUCCI Loafer Shoe with a gilded horse bit. They are only footwear on display in the New Yorks museum of modern art. In 1947, Gucci introduced The Bamboo Bag, the first iconic bag. It was a saddle bag that featured bamboo handles and the ultimate classic. During the 1950s, the trademark red striped webbing was introduced (Gucci Guide Information, n.d.). It was taken from the original form place on a saddle girth. This became a n emblem much like the leather moccasin with the leather bit (Gucci Guide Information, n.d.). This is famously known worldwide. Its unique creation made it possible for everyone to fall in love, including myself, with his new collection. His creation included products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. In 1951, Gucci opened his store in Milan and two years, the company expanded overseas with the Manhattan store. The Aftermath: After Guccis death in 1953, his son Aldo, along with his brothers, took over and helped promote the company internationally (Family Fued: The Guccis, 2015). They were opening open boutiques in the most favored fashion markets such as London, Paris, and New York. The 1960s brought increased fame to the Gucci empire and this was when Gucci was booming. Every Hollywood star was wardrobe in Gucci. Grace Kelly, Peter Sellers, and Audrey Hepburn made the name Gucci synonymous with chic (History and Background of Gucci, n.d.) Although there was success in the business, the family took some downfalls. Brother Maritssio Gucci, took the business over from his founding brother who in turn sold it to an Arab concern in the 1980s. In the early 90s, Guccis image was tarnished when knockoffs appeared everywhere. In order to restore the companys luxury image, the company appointed American Designer Tom Ford as the artistic director in 1994 and kept the position until 2005. As of 2016, Alessandro Mic hele took over the reigns as creative director from Frida Gianninis position. He incorporates a lot of Greek mythology in his designs. Since then, it has become a popular name we all know and love today. Market Segments: Michael Korss Target Market: Michael Kors target market is for womens leather goods and accessories while it showcases fewer items in clothing. They have obtained 521 stores globally (Michael Kors Strategic Marketing Plan, 2014). They first started off selling in high-end department stores such a as Bergdorf Goodman and Saks Fifth Avenue. However, 82% of their demographic are females and 36% of the demographic are aged between 26-35 (Michael Kors Strategic Marketing Plan, 2014). Their social status is for the middle class and a lifestyle that is already established. Those who have an adequately paying job and money to spend. Because it is more attainable prices, the result of their audience is younger because it is affordable, although older women shop his collection as well. Personally, I love the fact that its affordable and own many different pieces from his bags, to wallets, shoes, and phone cases. The lifestyle is young, fashionable, and to be in-style. Guccis Target Market: Gucci focuses on middle and high class income. Their market is more of a higher social status, whether its a marries couple sharing joint income or a bachelor/bachelorette with a well-paying occupation. Their target age group is 26-40 years old although some do manage to purchase the Gucci brand in their early 20s (Gucci Guilty Advertising Marketing Campaign, 2015). Their lifestyle is most typically for the wealthy, independent New York business woman/man. Personally owning some of Guccis products such as their bags, shoes, belts, and even luggage, gives me a sense of importance. It gives me a sense of feeling like I am with those who are fashion forward and I have what they have in the introductory stages. Their target markets personality is for those who have a personality of excitement. Competence and sophistication and embrace it through this Italian brand. Those who want to reach the status quo, are fashion conscious, and are socialites (Gucci Guilty Advertising Marketing Camp aign, 2015). Their look goes for the woman to look bold, sexy, glamourous, trendy, classy and confident. Knowing I can afford and appreciate the brand as much as I do, gives me the feeling of being that so-called fashionista and having good taste for what I buy. Their Unique Designs: Michael Kors Designs: All of the Michael Kors handbags are made in China and manufactures by Sitoy Group Holdings LTD (Michael Kors Strategic Marketing Plan, 2014). Michael Kors has discovered his niche in the industry with creating a combination of casual, street wear, athletics wear, and evening wear. He has made it so that it can appeal to almost everyone. Instead of other designers who focus solely on evening and business wear, Michael Kors took his collection in a different direction. He mostly uses leather as his best fabric to create these wonderful handbags in his Michael Kors Studio and Michael Michael Kors collections. Michael Kors is best known for his repeated logo on all of his accessories. He designs his bags with honeycomb MK logo print (See Figure 1-1). The known leather handbag with the pebbled leather satchel has been a staple in his designs (See Figure 1-2). Even Michele Obama popularized Michael Kors even more wearing his black shift dress in his Spring 2009 collected as her first portrait as first lady (See Figure 1-3). Even his other collection, Michael Micha el Kors has a similar saffiano leather design as his original collection, Michael Kors (See Figure 1-4). Figure 1-1 Figure 1-2 Figure 1-3 Figure 1-4 Guccis Designs: All the merchandise for Gucci is made in Italy. Gucci is best known of course for their leather goods. Now however, they have a line of perfumes, cosmetics, shoes, and eyeglasses, belts, luggage, jewelry, watches, and bags. They now have over 380 directly operated stores worldwide (Global Branding Gucci, 2013). Ready to wear the flora was a scarf which was called a Flouard created for Grace Kelly in 1966, was created for the Monaco princess (See Figure 2-1). The pattern was completely made out of silk and is still being used today in a variety of colors. Jackie Kennedy helped by being photographed with the Gucci shoulder strap which became known as the Jackie O Bag (Global Branding Gucci, 2013). Audrey Hepburn was the woman who helped brand Gucci to become successful (See Figure 2-2). They crafted durable woven canvas and a leather trim to make the luxurious symbol of the original GG pattern. The horse bit/icon design, which is one of my favorites, was seen on handbags, leather goods , and clothing, but was first introduced in 1953 on a pair of loafers (See Figure 2-3). I love the loafer look because I believe it is a staple for every man. The sophistication and class that shoe brings as they walk into work speaks volumes. The fashion conscious man can see that it is simply a must have in their closet. The Bamboo top handle was released in 1947 (See Figure 2-4). It was re-released in 2000, making it more modern and refined. The bag is now composed of 140 separate pieces made in Gucci Florentine workshops. Figure 2-1 Figure 2-2 Figure 2-3 Figure 2-4 Promoting Their Products: Michael Kors Licensing Products: Michael Kors has a lot of licensed products that he advertises through different companies. He has licensed watches and jewelry that has been licensed exclusively to Fossil. His watches came out in 2004 and his jewelry came out in 2010 (Michael Kors Strategic Marketing Plan, 2014). They are both sold in Michael Kors retail stores, wholesale customers, and select watch retailers. The watches sell from anywhere to $150 to $500. The jewelry includes bracelets, necklaces, rings, and earrings and sells between $45 and $375 (Michael Kors Strategic Marketing Plan, 2014). I personally love his jewelry, especially the watches. His watches are timeless and gives a sense of pure luxury as you put it on. The encrusted crystals and gold face and band truly gives it its endless look. He also has licensed eye wear that is exclusive to Marchon ever since January in 2004. The collection is focused on status eye wear (Michael Kors Strategic Marketing Plan, 2014). He sells them in Michael Kors retail s tores, wholesale customers, select sunglass retailers, and prescription eye wear providers. The retail price is from anywhere in between $85 to $285. He works with Estee Lauder with his fragrance and beauty ever since May of 2003. In 2013, his tag line was Sporty Sexy Glam, which is still continuing to be their standard of set style (Michael Kors Strategic Marketing Plan, 2014). They are sold in retail stores, wholesale customers, and select fragrance retailers. The price range is typically around $20 to $115. His handbags and small leather goods range from $500 to $6,000, while his footwear is anywhere from $500 to $1,300. His womens apparel, which is his smallest category, ranges from $400 to $4,000 (Michael Kors Strategic Marketing Plan, 2014). Michael Kors Advertising Methods: The way Kors advertises is through his ads always about boarding a private jet or hanging around on a yacht in the French Riviera. His ads are usually in magazines such as Vogue, Harpers Bazaar, and Vanity Fair(Michael Kors Strategic Marketing Plan, 2014). They promote in these magazines for the fashion-conscious women out there to create their own personal style. He advertises in these magazines because of the similar interest medium to attract the magazine and the customer target market. The luxury at an attainable price is the strength of the brand. He also sells his products at department stores such as Bloomingdales, Nordstrom, Macys, Lord Taylors, Neiman Marcus, Saks Fifth Avenue, and many others. North America is the largest Michael Kors geographical market but is also expanding in Europe and Asia (Segmenting and Targeting Market, 1970). For those who may not be able to reach the store, a consumer may always purchase them on his website. Guccis Advertising Methods: The attitude towards Guccis advertisements is the sense of defiance of a young and social demographic. Women see it as a sense of elegance and beauty and men see it as a cool brand. Gucci advertises in magazines such as GQ, Vogue, Mens Health, Cosmopolitan, Esquire, Glamour, and many others (Gucci Guilty Advertising Marketing Campaign, 2015). They advertise big on Facebook and Twitter as well as other social media sites. They even have their own geo-filters on Snapchat that can be activated while stepping into any Gucci boutique. Their retailer engineers are Amazon, Selfridges, and Harrods. They have public transportation billboard advertisements and digital advertisements too. There is also TV commercial advertising for the brand. I typically always see commercials based around their perfumes, especially the most popular Gucci Guilty. They always having an aesthetically pleasing actor and actress using sensory marketing to attract their customers. Consumers can buy Gucci products a cross the globe including the United States, Europe, Asia, Australia, Hong Kong, Japan, Singapore, and Switzerland (Gucci Guilty Advertising Marketing Campaign, 2015). Gucci products are sold at any Gucci retail stores and other department stores such as Macys, Nordstrom, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, and many others. If consumers are unable to reach the store, they are always able to order off the Gucci website and get the merchandise delivered to their home with more convenience. Similarities and Differences: Michael Kors and Guccis Similarities: Some similarities these two designers have is their niche in luxury leather handbags. They both started off selling leather goods and expanded their realm into making apparel, cosmetics, eyewear, shows, and fragrances. Their logo is both the first and last initial of their names. They both create an elegant and chic look to their brand and are intended for the business working man/woman. Neither of them had a college degree but both started on their own because of their true love for luxury goods. Their way of marketing is through retail stores, department stores, and online. They advertise through social media and magazines as well. Michael Kors and Guccis Differences: One main difference about Gucci and Michael Kors is the price range of their products. Gucci sells handbags anywhere from $395 to $29,000, while Michael Kors sells them anywhere from $98 to $3,000. All of Guccis products are made in Italy while Michael Kors is typically made in China or Vietnam. Michael Kors gets his inspiration from American designs while Gucci was inspired through his daily pastime in Italy. Gucci then created more designs through watching the trends of fashion around the world. Guccio Gucci was inspired through fashion by being an elevator assistant. He started designing by the age of 40 with his niche being leather because he loved watching horseracing. Michael Kors knew he wanted to be a designer from a young age. He started modeling by the age of 9 and worked his way to design his own womens collection by the age of 21. Michael Kors is a younger demographic and aims more towards a comfortable lifestyle Guccis demographic is a little bit more sophisticated and h as more of a lavished lifestyle. Either way, I am in love with both of these brands. They are the majority of my wardrobe and my accessories that are very well known designers. I love how they can be so different and similar at the same time. Michael Kors is known for bringing in a younger demographic, while also bringing and older demographic as well, but for Gucci to also lure in those who are younger with his timeless designs shows just how brilliant they truly are. Appendix Alas, M. and Piggott, M. (1966). Flora Pattern [Picture]. Retrieved by http://www.dailymail.co.uk/femail/article-2267265/Charlotte-Casiraghi-poses-new-Gucci-campaign-wearing-iconic-Flora-scarf-grandmother-Grace-Kelly-Sixties.html Daly, D. (2010). Jackie O [Picture]. Retrieved by https://www.youtube.com/watch?v=6v4YNGDlRNM. Elizabeth, L. (2015). The Honeycomb Print [Picture]. Retrieved by https://workinglook.com/2015/09/23/how-to-find-the-real-markdowns-at-michael-kors-outlets/ Hill, M. (n.d.) Gucci Logo [Picture]. Retrieved by https://clipartfest.com/download/8d406f591e87e0e8b1209d2a12c990e5e8ba246f.html Gucci. (2016). Bamboo Classic Leather Top Handle [Picture]. Retrieved by https://www.gucci.com/int/en/pr/women/handbags/womens-top-handles/bamboo-classic-leather-top-handle-p-409398ARU0N1000 Gucci. (2016). Floras Scarf [Picture]. Retreived by https://www.gucci.com/us/en/pr/women/womens-accessories/womens-silks-scarves/womens-scarves/flora-silk-printed-scarf-p-0227963G0019000 Gucci. (2016). Leather Horsebit Loafers [Picture]. Retrieved by https://www.gucci.com/us/en/pr/women/womens-shoes/womens-moccasins-loafers/leather-horsebit-loafers-p-460118C9D001000 Kors, M. (2017). Jet Set Travel Saffiano Leather Small Tote [Picture]. Retrieved by https://www.michaelkors.com/product/jet-set-travel-saffiano-leather-small-tote/_/R-US_30H1GTVT1L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftSIh-BKxs9noCY5-55lUAxyheRXGOyvVi9Y1tiDVVCoaArHL8P8HAQ Kors, M. (2017). Mercer Large Leather Satchel [Picture]. Retrieved by https://www.michaelkors.com/product/mercer-large-leather-satchel/_/R-US_30H6GM9S3L?ecid=MKC_Google_USgclid=Cj0KEQjwk-jGBRCbxoPLld_bp-IBEiQAgJaftdtKvzSB8yl8y5KQRn60S96H_Qei7qhgtxy0fLik6mMaAuSU8P8HAQ Kors, M. (2009). Michele Obama in MK Dress [Picture]. Retrieved by https://www.emaze.com/@AIRRCOWW/MICHAEL-KORS N. A. (2015) Michael Kors [Picture]. Retrieved by http://icecreamconvos.com/rumor-control-michael-kors-doesnt-like-black-people/ N. A. (2015) Guccio Gucci [Picture]. Retrieved by http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Naziera, S. (n.d.) MK Logo In Gold [Picture]. Retrieved by https://www.pinterest.com/pin/447123069226714946/ References Family Fued: The Guccis. (2015, June 15). Retrieved March 28, 2017, from Today I Found Out: http://www.todayifoundout.com/index.php/2015/06/family-feud-the-guccis/ Global Branding Gucci. (2013, August 01). Retrieved March 27, 2017, from LinkedIn Slideshare: http://www.slideshare.net/sujasrait/global-branding-gucci Gucci Guide Information. (n.d.). Retrieved March 27, 2017, from Gucci Guide Information: https://www.yoogiscloset.com/gucci/guide Gucci Guilty Advertising Marketing Campaign. (2015, April 29). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/TomPheby/gucci-guilty-advertising-marketing-campaign History and Background of Gucci. (n.d.). Retrieved March 27, 2016, from Discount Perfume: http://www.fragrancex.com/products/_bid_gucci-am-cid_perfume-am-lid_g__brand_history.html Know Your Fashion Designers: 10 Facts About Michael Kors. (2011, April 21). Retrieved March 27, 2017, from College Fashion: http://www.collegefashion.net/news/know-your-fashion-designers-10-facts-about-michael-kors/ Marketing Plan of Gucci. (2016, March 18). Retrieved March 27, 2017, from Marketing Dawn: http://marketingdawn.com/marketing-plan-of-gucci/ Michael Kors. (2016, February 04). Retrieved March 27, 2017, from Biography.com: http://www.biography.com/people/michael-kors-594228#early-life Michael Kors Strategic Marketing Plan. (2014, March 06). Retrieved March 27, 2017, from LinkedIn Slideshare: https://www.slideshare.net/jplopan/michael-kors-strategic-marketing-plan Segmenting and Targeting Market. (1970, January 01). 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Marie Curie Essay | An introduction to her accomplishments

Marie Curie Essay | An introduction to her accomplishments Marie Salomea Sklodowska-Curie was born on November 7, 1867 in Warsaw, Poland (Borzendowski 2009, 1890). Of all the notable scientists in history, she is perhaps the strongest representation of a woman succeeding against all odds to change the field of physics forever. Her discoveries led her from a childhood of obscurity to being one of the most well-known scientists of all time. Childhood Curies father taught Mathematics and Physics as a secondary teacher, and shared his passions and knowledge with his children (Curie 1937, 59). These were unusual subjects for girls to study at the time and Curie went on to achieve degrees in both because of her fathers influence. Unfortunately, Curies family became lost everything when the principal of the school her father worked at, turned him in for being loyal to Poland, which was illegal under the Russian rule (Borzendowski 2009, 1894). Marie spent the rest of her youth struggling to fund her education. Schooling Marie Curie was an extremely intelligent woman who devoted her life to the pursuit of knowledge. She learned to read by the time she was four, without even trying, it seemed and soon she could read better than her older sister (Borzendowski 2009, 1892). At this young age she dreamed of becoming a scientist, even though such a dream would be difficult in her male dominated society. She received a general education in local schools and scientific training from her father (Curie 1937, 59). In 1891, Curie was finally able to continue her studies in the Sorbonne University, in Paris, where she studied and earned the equivalent of a masters degree in physics and mathematical sciences. Curie continued to further her education throughout her life. One of her greatest accomplishments occurred after her husbands death when she succeeded him as Head of the Physics Laboratory at the Sorbonne. In another moment of success she took her husbands place as Professor of General Physics in 1906, the fi rst woman to ever be given this position. Personal life Marie Curie had one great love in her life Pierre Curie. They met at university and quickly discovered a shared interest in magnetism (Ogilvie 2004, 30). They fell in love and were soon married but their relationship went further than just that of a husband and wife. They became partners in science and discovery and many of Curies greatest achievements were developed with her husband. The couple had two daughters, Irà ¨ne Joliot-Curie and Ève Curie, who went on to have very successful careers themselves (Ogilvie 2004, 41). Sadly, this happy family could not continue as disaster struck in 1906 when Pierre Curie was run over by a horse-drawn carriage and died (Ogilvie 2004, 76). After the loss of her husband, Curie was devastated and turned to his friend Paul Langevin to help her with her grief. This friendship quickly developed into a relationship for which Curie was publicly despised. She was a widow, but he was married and the father of four children (Quinn 1995, 14). The French press used this information to vilify her and to bring up peoples negative attitudes towards godless intellectuals and emancipated women (Quinn 1995, 14). Contribution to Science Marie Curie made one of the greatest discoveries of her time when she theorized that radioactivity was an atomic rather than a chemical property (Ogilvie 2004, ix). She was a pioneer in the field of radioactivity, winning numerous awards and becoming the first woman Nobel laureate in 1903 with her shared award in physics, alongside her husband Pierre Curie and colleague Henry Becquerel (Goldsmith 2005, 111). Marie Curie went on to win another Nobel Prize in Chemistry, this time as the sole recipient. She also discovered the elements polonium and radium (Ogilvie 2004, 57). Contribution to Society Marie Curie was continuously struggling to be seen and recognized for her great achievements. At the time it was an extremely unusual for a woman to take part in such a male dominated field. On May 13th, 1906 that changed. [T]he council of the Faculty of Science unanimously decided to maintain the chair created for Pierre Curie, and to confide it to Marie (Curie 1937, 253). This was the first time a woman had been given a visible role in French higher education. The fact that this vote was unanimous shows that Marie Curie was recognized as a scientist with enough talent to merit the possible backlash from a more conservative community. Curie was also altruistic. She donated her award money and pushed for the use of mobile radiography units during WWI to treat wounded soldiers. She wanted radioactivity to be used to treat cancer and devoted her life to finding benefits to these new properties that she had discovered (Curie 1937, x). Despite all of this, Curie still struggled with being accepted in the scientific community. For instance, it is interesting to notice that her early awards were almost always awarded to both her and her husband. In fact, Marie Curie had not been nominated for the 1903 Nobel Prize despite the fact that she had worked on the discovery (Ogilvie 2004, 66). It was not until her husband said I very much with to be considered together with Madame Curie that she was thought of and her nomination from the year before was used (Ogilvie 2004, 66). Marie Curie is easily one of the most prominent female scientists of all time. Her notoriety has been earned through her numerous awards, honorary degrees, and memberships to various learned societies. Most notably she was the first woman Nobel laureate in 1903 in physics and she then went on to win another Nobel Prize in Chemistry. It is important to note that she was awarded Nobel Prizes in two different categories, which is rare in itself, the fact that she was a woman doing this early in the twentieth century makes it all the more remarkable. Curie was also awarded the Davy medal, with her husband, in 1903. This award is one of [the Royal Society of Londons] highest awards (Curie 1937, 208). In 1904, she was awarded the Matteucci Medal by the Italian Society of Sciences, again with her husband and in 1909 she was awarded the Elliott Cresson Medal by the Franklin Institute. Marie Curie was also awarded countless honorary degrees and memberships across the world for her achievement s. For instance, she received many honorary degrees and awards from countless schools and organizations. (Curie 1937, 406). Death Without the knowledge of radiation we have now, Curie took no precautions to avoid poisoning. To make matters worse, when she first began her research she had very little funding. Even if she had wanted to take safety precautions, she would not have been able. She did not even have a laboratory to perform her experiments, instead having to content herself with a shed for their experiments (Curie 1937, 186). Due to this, her notes, and even her cookbooks from the 1890s, are too radioactive to be handled (Bryson 2003, 140). Curie died July 4, 1934 from aplastic anemia because of this exposure to radiation (Ogilvie 2004, xiv). Sadly her passion for science and discovery had resulted in her death. Sixty years later, in 1995, the remains of the couple were transferred to the Panthà ©on in Paris, out of respect of their achievements. Currie was the first woman to ever receive this honor which cemented her position not just as a scientist, but as a symbol of possibility for women in the fu ture (Borzendowski 2009, 1888).